Overview

Many small businesses operate with CRM systems without API integration capabilities. They depend on automated emails triggered by their legacy CRM or payment applications to notify them when a new customer is added or a payment is made. Synup addresses this challenge by enabling businesses to automate their review acquisition process through our Mail Parse feature.

With Mail Parse integration, businesses can effortlessly forward customer-related emails from their payment gateways, apps, or legacy CRMs directly to Synup. Upon receiving these emails, the business is required to identify and map customer details such as name, email address, and phone number within the content of the forwarded email. This step helps Synup to interpret the unique pattern in which customer information is presented in similar emails. Using this intelligence, Synup automatically extracts customer details and adds them into a review acquisition campaign each time a similar email is received, thereby streamlining the review acquisition process.

This integration not only simplifies the process of acquiring new reviews but also boosts and enhances customer engagement, all without the necessity for complicated CRM systems.

.Features

1. Simple Setup Process: 

1. Forward a sample email to Synup.

2. Map customer information from the email content.

3. Establish auto-forwarding rules specific to the email provider you are using.

4. Launch a review acquisition campaign on Synup. 

5. Synup then automatically generates a new contact for each received email and sends out review requests accordingly.

2. Universal Email Provider Compatibility:
   Mailparse works seamlessly with all types of email formats (including text and HTML), provided the format remains consistent.

3. Dedicated Forwarding Email for Each Location:
   This feature prevents mix-ups and simplifies tracking by assigning a unique forwarding email to each location listed on Synup.

4. Customized Parsing for Enhanced Accuracy:
   With a unique Mail Parse configuration for each location, Synup ensures precise data extraction, reducing errors and maximizing system efficiency.

5. Review Acquisition Campaign Configuration:
   Set up campaigns for acquiring reviews with an option for automatic dispatch of requests.

6. Automated Review Requests:
   New contacts are immediately sent review requests, making the acquisition process seamless.

Benefits 

1. Drives Business Growth:
   Mailparse significantly enhances a business's ability to accumulate reviews, positively influencing its reputation—a crucial factor for search engine rankings. This visibility can lead to increased customer trust and, consequently, business growth.

2. Automates Review Acquisition:
   By automating the process of sending out review requests whenever a new customer is onboarded, Mailparse saves valuable time that would otherwise be spent on manual tasks. This efficiency allows businesses to focus on other critical areas of operation.

3. Transforms Email into a CRM Tool:
   Mailparse leverages the ubiquitous email system as a potent tool for acquiring reviews, thereby negating the need for additional, often costly, CRM software. This approach not only saves costs but also simplifies operations, making it an ideal solution for businesses of all sizes.

4. Enhances Customer Engagement:
   With automatic review requests, businesses ensure that every opportunity for obtaining a review is captured, facilitating ongoing communication with customers. This proactive engagement helps in building and strengthening customer relationships, enhancing customer satisfaction and loyalty.

5. Tailored for Small Businesses: The simplicity of setup, requiring no technical integration, makes Mailparse particularly beneficial for small businesses. Its user-friendly approach allows these businesses to leverage powerful review acquisition and customer engagement strategies without the need for complex systems or significant investment in IT infrastructure.

1. Navigate to the Reviews tab in the top navigation bar, then select Generate Reviews and click Connect Mailparse.
   
   

2. Select the location you want to enable Mailparse for and give the connection a name to help you stay organized.
   
   

3. Set up mail forwarding from your inbox to the email address provided on the screen.
   
   

4. Once the email is received, the system will extract the name, email address, and phone number from its content. This serves as a guide for the parser to identify and capture relevant data from forwarded emails.
   

5. If email forwarding fails, an error message will appear. Try forwarding the email again and click the refresh button once done.
   
   

6. Click Next to choose your email provider. You’ll also find step-by-step instructions on how to set up auto-forwarding for that provider.
   
   

7. Once confirmed, you can begin using Mailparse to acquire reviews automatically.
   
   

8. Click on Review Acquisition and follow the steps to create your review campaign. Learn how to create a review campaign here.
   
   

9. In Step 3 of the setup, once Mailparse is connected, you'll see an option to select data from CRM / App / Mailparse.
   
   

10. All contacts imported via Mailparse will be visible in this step.
    
    

Here's a link to a video guide.​