What is Local Rank Grid?

A local rank grid, also known as a grid map, is a visual tool used in local SEO to display a business's search engine ranking positions across a specific geographic area. This tool helps businesses understand their visibility and performance in local search results within different parts of a targeted region. 

You can now use this feature on the platform to find your or any business’ Google ranking across a geographic area. 

Terminology used 

1. Business name: The business name as it appears on Google. 
   
2. Address: The business address on the Location info page on the platform or on Google.
   
3. Keywords: Keywords that you seek to track rankings for. We automatically populate the most relevant keywords to track for your location. You are free to replace them while generating the report. Note: Each keyword added creates one report. Hence, if you add 5 keywords, 5 reports will be generated. You can add up to 25 keywords in a report.
   
4. Scan radius: Refers to the distance from a central point (usually your business location) to the outer edge of the area being analyzed. You can choose the scan radius in either metric or imperial units. 
   
5. Metric units: 2.5 km, 5 km (default), 10 km, 20 km, 30 km, 50 km, 60 km ○ Imperial units: 5 miles (default), 10 miles, 20 miles, 30 miles, 50 miles, 60 miles.
   
6. Grid size: Refers to the number of points within the grid overlay that are used to measure a business's local search rankings across a specified geographic area. A larger grid size (like 7x7) provides more detailed and precise data by covering more points within the area, showing a finer granularity of where the business ranks well or poorly. A smaller grid size (like 3x3) provides a broader overview with fewer data points, which can be quicker to analyze but less detailed. 
   
7. Options: 3x3, 5x5, 7x7 (default) .
   
8. ​Credits: Each grid point is a credit. Depending on your plan, each location is allocated a given set of credits to generate a report. A 3x3 grid report will consume 9 credits, a 5x5 grid will consume 25 credits, and a 7x7 grid will consume 49 credits. If you are low on credits, choose the grid report that fits within your available credits.
   

Creating your first Local Rank Grid report 

Prerequisites: 

1. You need to have an active location that you can access in order to create a report 2. Local Rank Grid report can only be created when a location is selected from the location selector located at the top of your application. If you are in a tag view or ‘All locations’ view, you will not be able to create a grid report. 

3. Users permissions 

a. Create & view grid reports: Admins, Managers,, Client (Write) and Custom roles (if permission enabled) 

b. View grid reports: Admins, Managers,, Client (Write) and Custom roles (if permission enabled) and Client (Read only) 

Steps to follow 

1. Navigate to Analytics > Local Rank Grid 

2. Click on ‘Create your first grid report’ button 

3. The ‘Create a new Grid Report’ page loads with following preselected values:

a. Business Name: Your location preselected. You can change this by creating a report for any location that exists on Google Maps by typing the name of the business. 

b. Address: Preselected location address from the Location info page. This field is editable. 

c. Keywords: Most relevant keywords chosen for the selected location. This field is editable. 

d. Grid radius: Default value is 5 miles. You can edit it to metric measurements using the toggle switch. You may also choose a different grid radius. 

e. Grid points: Default value is a 7x7 grid. You may edit this field to represent any other grid value. 

4. Click on ‘Generate Report’ button 

Viewing the report 

● If you had provisioned a single keyword, then the report should show up on the screen within 20 seconds. 

● If you had provisioned more than one keyword, the following would be the outcome: a. You will be taken to the ‘View Grid Reports’ page.

b. Your report goes into ‘in progress’ state. The time taken to generate the report may vary depending upon how many reports (keywords), and volume of 

concurrent requests received by the system. It is okay to navigate away from the page and return after a few minutes to view the reports. 

● When your reports are ready, the ‘View Grid Reports’ would reflect the following changes 

a. Average rank for each report shall be visible. 

b. Remaining credits after usage would be seen. 

● If you have multiple reports, use the search bar to filter reports. 

Detailed report 

● Clicking anywhere on the row of any grid report shall navigate you to the detailed report. ● Detailed grid report page will display 

a. The Grid Rank results in a Map format with the rank of the keyword on each grid. b. Percentage of grid the rank of keyword was in Top-3 rankings. 

c. Percentage of grid the rank of keyword was in Top-10 rankings. 

d. Average rank across all points.

Use cases for businesses 

1. Track and Monitor Keyword Ranking for Your Own Business: 

● Visibility Analysis: Understand how your business appears in local search results across different parts of your target area. 

● Performance Measurement: Measure the effectiveness of your local SEO efforts and identify areas where you rank well or need improvement. 

● Competitive Analysis: Compare your local search performance against competitors to identify strengths and weaknesses. 

● Opportunity Identification: Find areas where competitors are performing well and replicate successful strategies, or discover weak spots where you can gain an edge. 

● Gap Analysis: Determine geographic areas where your business is not ranking well and focus SEO efforts there. 

● Localized Marketing: Tailor marketing campaigns to specific areas where your business needs better visibility.

● Multi-Location Performance: For businesses with multiple locations, compare the local search performance of each location to ensure consistent visibility. 

● Localized Strategy: Develop specific SEO strategies for different locations based on their unique ranking performance. 

● Before and After Analysis: Track how changes to your website, content, or local SEO strategy affect rankings across the grid over time. 

● A/B Testing: Test different SEO tactics in specific areas to see what works best for improving local search rankings. 

● NAP Consistency: Ensure that your business name, address, and phone number (NAP) are consistently listed across various local directories and search engines in different geographic areas. 

● Listing Optimization: Identify and optimize underperforming listings in specific areas. 

● Demographic Targeting: Understand which areas have the most potential customers searching for your services and tailor your marketing efforts accordingly. ● Engagement Strategies: Focus engagement strategies on areas where visibility is high to maximize customer interaction. 

● Performance Reporting: Provide detailed reports to stakeholders or clients showing local SEO performance across different geographic areas. 

● Benchmarking: Establish benchmarks for local SEO performance and track progress over time. 

● Ad Targeting: Use grid ranking data to inform local advertising campaigns, ensuring ads are targeted to areas where your business needs more visibility.

● Campaign Effectiveness: Measure the effectiveness of local ad campaigns by tracking changes in local search rankings. 

● Trend Analysis: Identify trends in local search rankings based on seasonal changes, events, or other factors that affect local visibility. 

● Adjust Strategies: Adjust SEO and marketing strategies to capitalize on trends and improve local search performance during peak times.