To view metrics on your Ranking Analytics Dashboard, you will need to first add keywords that align with your business category.

Note: A keyword can constitute a word such as "pizza" or a phrase such as "pizza shops" or "pizza shops near me" or "pizza shop in {zip code}" You can add up to 50 keywords for each location.

Adding Keywords to your dashboard:

Click Add New Keyword

You can add keywords/phrases individually or upload multiple keywords using a CSV file.

To add keywords individually:

Write the Keyword in the box provided and press enter after every keyword.

To add multiple keywords using a CSV file.

• Click Check Sample to download the CSV Template.
• Open this CSV template using a spreadsheet program (like MS Excel or Google Sheets) and fill in your keywords. Save your file as .CSV
• Click Upload File to upload your saved CSV file.

Click Submit Keywords to save.

Once you add keywords to your ranking analytics dashboard, the dashboard begins tracking how your website ranks on search results.

Using your dashboard

Performance on Google, for example, will display a graph that traces a trend of your ranking over time. 

You can choose to filter this data by date range to track the performance of weekly keyword trends.

To do this, click the Date drop-down picker and select a week date range to view ranking trends.          

You can also select multiple weeks to view raking trends.

Exact Match

Keyword rankings are determined through a combination of search engine crawls for your business URL. The Exact Match option enables rank tracking for specific web pages.

How does this work?

• If your business website mentioned on your dashboard is - "example.com/outlets/york-town.html", then you might want the exact webpage to match, rather than just the domain - example.com. 
• This is helpful if your business has multiple locations, and each location has a separate webpage on your website. 
• Enabling Exact Match would match the specific URL for a location and fetch rankings results for the mentioned webpage alone.

To enable monitoring keyword performance of exact URL Match, enable the toggle from the drop-down.

 

Understanding your Local Average Ranking on Google

The rank ranges (as displayed on the left) show how many keywords fall within the respective ranking.

Understanding Keyword Trends

Your dashboard also displays a quick view of how your keywords have performed.

• Rising Keywords: Keywords ranking up means your keywords are moving up higher ranks in the search results

• Declining Keywords: Your URL is showing a drop in rankings for these keywords. It's a good idea to review your keyword list and improve it.

• Ranking in the top 50: This shows you the number of keywords that rank in the top 50 for SERP results.

• Ranking above 50: This shows you the number of keywords that rank past 50 for SERP results.

Understanding the data table

The table view displays a more detailed ranking trend of keywords across Google Organic and Google Local Finder.

You can search for specific keywords by clicking  Keywords in the first column heading.