How to measure revenue impact with Profile Analytics

How to measure revenue impact with Profile Analytics

The revamped Profile Analytics module enables you to clearly monitor the revenue impact of your digital profiles and every interaction on your profiles from one place.

Login to your Synup account. Navigate to Analytics → Profile Analytics.

Every KPI on the Profile Analytics dashboard can be monitored directly as a metric or in terms of its revenue impact.

For example, in the Website Views widget, click on “Revenue” to switch the widget to Revenue monitoring mode.

Click on “Add Revenue” to configure the exact revenue impact of each type of interaction is.

On this screen, enter the dollar value for each action. Realistically, profile views will be worth a lesser amount of revenue compared to direction requests or check-ins which are surer signs of customer spending at your business, and therefore those types of interactions have a larger revenue impact on your business.  

For now, however, as an example, we’ve added $20 uniformly for every interaction in the screenshot above.

Close the ROI configurator screen and you’ll see that the widget has been updated to show the revenue impact.

    • Related Articles

    • Profile Analytics Revamped

      Introducing the new and revamped Profile Analytics The Profile Analytics module enables your team to understand better the impact digital profiles like Google My Business and Facebook have on your business. Tracking your performance closely with the ...
    • How to set up Profile Analytics

      To access the Profile Analytics module, log in to your Synup account. Click on Analytics → Profile Analytics Make sure that your Google My Business and Facebook accounts are connected to track data in the Profile Analytics page. If they are not ...
    • How to View Review Analytics

      Synup's Review Analytics helps you measure your brand's reputation online through reviews and ratings received from across platforms. To view metrics on your Review Analytics Dashboard, you will need to ensure that your Listings on review platforms ...
    • How to use and view ranking analytics

      Synup's Ranking Analytics helps you measure your brand’s position on the Google search results page and Google Local Finder. Monitoring your search engine presence consistently helps you strategize for improved visibility by focusing on the right ...
    • How to access a rollup view for review analytics

      How to access a roll-up view for Review Analytics If you're a multi-location business owner or an agency, you can view review analytics data for several different business locations on one screen using rollup review analytics. Here's how you can do ...