How to include wildcards in your review responses & response templates

How to include wildcards in your review responses & response templates

How to create Review Wildcards?

When responding to reviews, you can use Wildcards to help personalize your responses.

How do wildcards work?

Wildcards help you auto-populate information fields to keep your responses to reviews personalized.

For example, you can draft a generic ‘Thank you’ template and use a wildcard ‘{{review_author_name}}’ within the template. When you use this template to respond to reviews, it publishes a response with the corresponding reviewer’s name.

Here’s an overview of the currently available Wildcard attributes:

Wildcard

What the wildcard contains

Sample Data

{{review_rating}}

Review Rating

The rating that your location has received. Example: ‘5

{{review_content}}

Review Content

The full content of the review being responded to

{{review_author_name}}

Review Author Name

Full name of the author of the review being responded to. Example: “John Smith”

{{review_author_first_name}}

Review Author First Name

First name of the author of the review being responded to. Example: “John”

{{review_date}}

Review Date

Date of the review. Example: “27 Jul 2020”

{{review_source}}

Review Site

Source of the review. Example: “facebook.com”

{{location_name}}

Name

Name of the location for which you’ve received the review.

{{location_biz_url}}

Website

URL of the business. Example: “your-business-site.com”

{{location_street1}}

Address line 1

1st line of the business address

{{location_street2}}

Address line 2

2nd line of the business address

{{location_city}}

City

Name of the City the business location is in.

{{location_postal_code}}

Zipcode

Zipcode of the business location

{{location_phone}}

Phone

Phone Number of the business

{{location_category}}

Category

Category tag of the location. Example: “Dentist” or “Mechanic”

{{location_facebook_url}}

Facebook Profile

Facebook URL for the location whose review you are responding to

{{location_twitter_url}}

Twitter Profile

Twitter URL for the location whose review you are responding to

{{location_tagline}}

Business Tagline

The tagline of your business

{{location_description}}

About The Business

Description of your business

{{location_payment_methods}}

Payment Methods

Payment methods specified under business information

{{location_owner_email}}

Owner Email

Email of the owner of a particular location

{{location_year_of_incorporation}}

Year Of Incorporation

Year of incorporation of the business

{{location_country}}

Country

The country where the business location is present

{{location_state}}

State

The state where the business location is present

{{location_store_code}}

Store Code

The store code of a particular location

{{location_menu_url}}

Menu URL

The URL of the business’s published menu

{{location_booking_url}}

Order Online

URL where customers can order food from. For example, your Grubhub link

{{location_reservation_url}}

Reservation URL

URL where customers can make reservations from. For example
your_website_URL.com

{{date}}

 

Today's Date

Placeholder for current date in the following format: 19 Apr 2021

 

Navigating to Wildcards on your dashboard

Navigate to the All reviews tab and from here select the hamburger sign(3 dots) on the right and select the response templates option.

Once you are on the response template page, navigate to the Wildcards section.

Once you are in the wildcards section, you will see all the wildcard options that are readily available for you to use. There are a total of 27 wildcards available.

Note: For Publishing Partner Networks that do not support Wildcard attributes, responses could fail to publish. For example, Facebook does not support rating, and using a wildcard <rating> could result in an error response.

Users can delete this wildcard from the response before publishing.

Using Wildcards to personalize responses

To use Wildcards in your review responses, type “{{” and select from the various wildcards options displayed.

When you click Send, the Wildcards in your response are replaced with the appropriate values.

Text boxes which support wildcards will have an indicator at the top right corner which displays a list of all possible wildcards that can be used in that box. Clicking on one automatically enters that wildcard where your cursor is.

Preview Mode

Text boxes with wildcard support also have a Preview button now

Clicking on the button replaces the wildcard with an actual preview of the content that will be entered in its place.

 

Wildcards can be used or accessed from 5 features currently:

  • Reviews for individual locations
  • Roll-up review pages
  • During a bulk response to reviews
  • When building response templates
  • Wildcards page accessible from Reviews → Response Templates → Wildcards
    • Related Articles

    • How to respond to reviews with response templates

      Synup’s Review Response Templates support quick and easy reputation management. What can I do with Review Response Templates? You can create unlimited templates from the dashboard for standardized and timely communication. Manage and assign templates ...
    • What can i do with review response templates?

      You can create unlimited templates from the dashboard for standardized and timely communication. Manage and assign templates to be used across multiple locations. Access a collection of templates for rotating template responses. Prioritize responding ...
    • How do I edit or delete a review response once it’s posted? 

      Yes, you can now modify review responses posted for Facebook and Google reviews. You can update a response with more information or delete any response made by error. To make changes to a response you’ve posted: Access the review response under ...
    • Trust Pilot & Zillow inclusion in review sources

      You can now manage reviews for sites such as Trustpilot & Zillow through your Synup dashboard. Learn below how you can leverage your businesses with these sites. How to add & connect Trustpilot & Zillow through review sources To connect your ...
    • How to view review acquisition insights

      You can track and measure your review acquisition results from your review acquisition dashboard. This section gives you an overview of your acquisition statistics and a view for tracking the performance of each campaign created. Overview Metric for ...