How to include wildcards in your review responses & response templates
How to create Review Wildcards?
When responding to reviews, you can use Wildcards to help personalize your responses.
How do wildcards work?
Wildcards help you auto-populate information fields to keep your responses to reviews personalized.
For example, you can draft a generic ‘Thank you’ template and use a wildcard ‘{{review_author_name}}’ within the template. When you use this template to respond to reviews, it publishes a response with the corresponding reviewer’s name.
Here’s an overview of the currently available Wildcard attributes:
|
Wildcard |
What the wildcard contains |
Sample Data |
|
{{review_rating}} |
Review Rating |
The rating that your location has received. Example: ‘5’ |
|
{{review_content}} |
Review Content |
The full content of the review being responded to |
|
{{review_author_name}} |
Review Author Name |
Full name of the author of the review being responded to. Example: “John Smith” |
|
{{review_author_first_name}} |
Review Author First Name |
First name of the author of the review being responded to. Example: “John” |
|
{{review_date}} |
Review Date |
Date of the review. Example: “27 Jul 2020” |
|
{{review_source}} |
Review Site |
Source of the review. Example: “facebook.com” |
|
{{location_name}} |
Name |
Name of the location for which you’ve received the review. |
|
{{location_biz_url}} |
Website |
URL of the business. Example: “your-business-site.com” |
|
{{location_street1}} |
Address line 1 |
1st line of the business address |
|
{{location_street2}} |
Address line 2 |
2nd line of the business address |
|
{{location_city}} |
City |
Name of the City the business location is in. |
|
{{location_postal_code}} |
Zipcode |
Zipcode of the business location |
|
{{location_phone}} |
Phone |
Phone Number of the business |
|
{{location_category}} |
Category |
Category tag of the location. Example: “Dentist” or “Mechanic” |
|
{{location_facebook_url}} |
Facebook Profile |
Facebook URL for the location whose review you are responding to |
|
{{location_twitter_url}} |
Twitter Profile |
Twitter URL for the location whose review you are responding to |
|
{{location_tagline}} |
Business Tagline |
The tagline of your business |
|
{{location_description}} |
About The Business |
Description of your business |
|
{{location_payment_methods}} |
Payment Methods |
Payment methods specified under business information |
|
{{location_owner_email}} |
Owner Email |
Email of the owner of a particular location |
|
{{location_year_of_incorporation}} |
Year Of Incorporation |
Year of incorporation of the business |
|
{{location_country}} |
Country |
The country where the business location is present |
|
{{location_state}} |
State |
The state where the business location is present |
|
{{location_store_code}} |
Store Code |
The store code of a particular location |
|
{{location_menu_url}} |
Menu URL |
The URL of the business’s published menu |
|
{{location_booking_url}} |
Order Online |
URL where customers can order food from. For example, your Grubhub link |
|
{{location_reservation_url}} |
Reservation URL |
URL where customers can make reservations from. For example |
|
{{date}}
|
Today's Date |
Placeholder for current date in the following format: 19 Apr 2021 |
Navigating to Wildcards on your dashboard
Navigate to the All reviews tab and from here select the hamburger sign(3 dots) on the right and select the response templates option.
Once you are on the response template page, navigate to the Wildcards section.
Once you are in the wildcards section, you will see all the wildcard options that are readily available for you to use. There are a total of 27 wildcards available.
Note: For Publishing Partner Networks that do not support Wildcard attributes, responses could fail to publish. For example, Facebook does not support rating, and using a wildcard <rating> could result in an error response.
Users can delete this wildcard from the response before publishing.
Using Wildcards to personalize responses
To use Wildcards in your review responses, type “{{” and select from the various wildcards options displayed.
When you click Send, the Wildcards in your response are replaced with the appropriate values.
Text boxes which support wildcards will have an indicator at the top right corner which displays a list of all possible wildcards that can be used in that box. Clicking on one automatically enters that wildcard where your cursor is.
Preview Mode
Text boxes with wildcard support also have a Preview button now
Clicking on the button replaces the wildcard with an actual preview of the content that will be entered in its place.
Wildcards can be used or accessed from 5 features currently:
- Reviews for individual locations
- Roll-up review pages
- During a bulk response to reviews
- When building response templates
- Wildcards page accessible from Reviews → Response Templates → Wildcards
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