Analytics
Social Analytics is where you can monitor, analyze and improve your brand performance.
Analytics gives an overview of your post engagement metrics such as Shares, Likes, Comments, Clicks, and Posts.
The Header level has individual metric count captured in selected date range and publisher, which also gives a view of how the metric is performed with % increased or decreased.
To view the Analytics, click on the Social tab in the header menu and select Analytics from the dropdown. This will take you to the Analytics dashboard, where you can track performance metrics, engagement insights, and other key data.
View Engagement
The engagement graph will show trends for the last 30 days by default including metrics such as Shares, Comments, Likes, and Clicks.
This engagement graph will also have bubbles for previewing the posts published each day and engagements for each post.
Engagement graphs can be filtered and compared by selecting any one metric with publisher and date range.
View Impressions
The Impressions graph shows trends of cumulative post impressions for the selected time period.
View Followers Growth
Below that we have Follower growth for the selected time period which shows the total number of followers on the current date v/s the previous period.
You can download analytics and view them in PDF by clicking download report.
Note: The date and publisher filter will be honoured by all graphs and metrics on the screen.
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