Posts

The upgraded version of Posts includes a lot of enhancements - both minor and major - as well as a UI revamp to make it easier for businesses to publish posts, updates, and offers on Google and Facebook easily and engage more with visitors to their digital profiles.  

Overview

These are the upgrades we’ve introduced to Posts as part of the Posts 2.0 launch

• Publish to both Google and Facebook
• Publish COVID updates
• Upload separate images for Google and Facebook as to cater to their image requirements
• Preview Mode available for every post before publishing
• More performance metrics are now available in Synup to judge your post’s performance. The list of metrics now available are:

• • Clicks
  • Views
  • Comments
  • Shares
  • Reactions including Likes

• More CTA options and better click tracking
• Improved roll-up support for multi-location businesses
• Revamped UI

With Posts, users can publish updates about their business, any offers or discounts running, or just attract attention from visitors to their products and service offerings with well-timed content pieces.

Using Posts 2.0

To access Posts, log in to your Synup account. Click on Posts in the top navigation bar. Here you’ll see the list of posts you’ve published for a selected location and post details such as type, status, publish date, and clicks.

Note: Make sure that your Google My Business and Facebook accounts are connected to your locations on the Listings page. If they are not connected, click on the Connect button for the account you wish to connect. You will be taken to an account authorization page. Simply follow the instructions on the screen. If your accounts are not connected to the location on Synup, you will not be able to publish posts for that location.

Select any post to view a preview of the post across Google and Facebook as well as details of the post itself and its performance stats.

Creating and Publishing Posts

To create a new post, click on the “+ Create Post” button on the top right.

Types of Posts

There are four types of posts you can publish to supported networks

Type 1: COVID-19 Update

This type of post can be published only to Google.

Give the post a name. Then enter your update in the box titled “Status Update”. On the right side of the screen, as you fill in your update and choose your CTA, you’ll get to see a preview of what the post will look like on Google.

COVID-19 Update posts can have a CTA where users are directed to a link of your choice. Link your website if necessary, and then choose the CTA or Button you want from the list of options when you publish.

Type 2: Announcement Post

Announcement Posts can be published to both Google and Facebook.

Announcement Posts also do not have a special title that you can add, but you can give it a name. Once you’ve given the post a name, make your choice of where to publish and add the message you need to announce to your visitors. Then you can attach photos to this post via Google (Resolution: 1200x900) or Facebook (Resolution: (1200 x 630) 

Finally, choose the CTA you’d like for this post from the drop-down, preview the post on the right and publish once you feel the post looks good.

Type 3: Offer Post

Like an announcement post, you can publish Offer Posts to both Google and Facebook.

• Give this post a name for internal reference.
• You can add a title to this post, specify the details of the offer via the offer description section.
• Specify the duration for which this offer is valid. Mention when the offer starts and when it ends. You can also add images to your offer posts since imagery and visuals draw more eyeballs. You can also pick and choose the CTA that you want to use for the post.
• Offer type posts also enable you to specify Terms and Conditions for your offers and once you do that, you can submit the post to Google and Facebook.  

Type 4: Event Post

Event posts are unique to Google. You can market any special events you are hosting or draw attention to special events your business is set up.

Event posts can have a title, description, a start and end time for the event. You can also upload photos for event posts and add a CTA that you think fits the post.

Differences between Post Types

Note: CTA URLs are available for both Google and Facebook. On Facebook, only the URL can be customized for Announcement Posts.

Editing or Deleting Posts

To edit a post, navigate to Posts from the top navigation bar, scroll to the post which you wish to edit on the Posts overview screen, and click on the edit icon on the far right side.

To delete a post, you can just select Delete from the Posts overview screen and it will be removed from the websites that it was published on.