How to create Review Wildcards

How do wildcards work?

Wildcards help you auto-populate information fields to keep your responses to reviews personalized.

For example, you can draft a generic ‘Thank you’ template and use a wildcard ‘<name>’ within the template. When you use this template to respond to reviews, it publishes a response with the corresponding reviewer’s name.

Here’s an overview of the available Wildcard attributes:

Navigating to Wildcards on your dashboard

Navigate to the All reviews tab and from here select the hamburger sign(3 dots) on the right and select the response templates option.

Once you are on the response template page, navigate to the Wildcards section.

Note: For Publishing Partner Networks that do not support Wildcard attributes, responses could fail to publish. For example, Facebook does not support rating, and using a wildcard <rating> could error out response.

Users can delete this wildcard from the response before publishing.

Using Wildcards to personalize responses

To use Wildcards in your response, type “<” and select from the various wildcards options displayed.

When you click Send, the Wildcards in your response are replaced with the appropriate values.