To view metrics of your digital profiles, ensure that your business Google and Facebook accounts are connected on the Synup dashboard.
The overview card summarises how discoverable your digital profiles across Partner Networks.
The performance metrics measures how customers engage with your digital profiles through:
- Profile Views
- Website Visits
- Phone Calls made
- Direction Requests
You can choose to filter this data by time intervals to compare performance for different date ranges. To do this:
- Click the Custom Period drop-down.
- Select from - 7 days, 30 days, 60 days, or custom (select the dates you want).
Note: The date range for ‘7 days’ includes data cumulated for the past 14 days. The exact dates are displayed alongside the graph.
Understanding your Profile Analytics Dashboard
The dashboard displays a graph view and a table view of your profile performance on Google, Facebook, and Bing.
Your dashboard displays individual graph cards to visually illustrate how many profile views, website visits, calls, and direction requests your business receives online.
- Hover over any point on the graph to view metrics from individual listing networks (Google, Facebook, Bing, and a cumulative from all these sites) and the date these were recorded for.
You can customize your dashboard to access a roll-up view of your data for multiple locations using tags.
In the Table view displayed below the Graph view, you can see how each business location is performing along with a calculated percentage of increase or drop in performance for that date range.
Note: The metrics generated from your digital profiles on Google and Facebook are consolidated daily; however, for Bing, we refresh accumulate data weekly.